Revenue Forecast

12 metrics · Weekly

Metric	Formula	30 Sept	7 Oct	14 Oct	21 Oct	28 Oct	4 Nov	11 Nov	18 Nov	25 Nov	2 Dec	9 Dec	16 Dec	23 Dec	30 Dec	6 Jan	13 Jan	20 Jan	27 Jan	3 Feb	10 Feb	17 Feb
Revenue		$48500k	$51200k	$53800k	$55400k	$57100k	$58900k	$60200k	$59800k	$60300k	—	—	—	—	—	—	—	—	—	—	—	—
Electronics		$30070k	$31744k	$33356k	$34348k	$35402k	$36518k	$37324k	$37076k	$37386k	—	—	—	—	—	—	—	—	—	—	—	—
Appliances		$5820k	$6144k	$6456k	$6648k	$6852k	$7068k	$7224k	$7176k	$7236k	—	—	—	—	—	—	—	—	—	—	—	—
Clothing		$1940k	$2048k	$2152k	$2216k	$2284k	$2356k	$2408k	$2392k	$2412k	—	—	—	—	—	—	—	—	—	—	—	—
Furniture		$1455k	$1536k	$1614k	$1662k	$1713k	$1767k	$1806k	$1794k	$1809k	—	—	—	—	—	—	—	—	—	—	—	—
Others	= Revenue - Electronics - Appliances - Clothing - Furniture	$9215k	$9728k	$10222k	$10526k	$10849k	$11191k	$11438k	$11362k	$11457k	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!
Purchases		170,000	182,000	191,000	196,000	202,000	208,000	213,000	211,000	215,000	—	—	—	—	—	—	—	—	—	—	—	—
Unique Users		1,420,000	1,530,000	1,590,000	1,640,000	1,680,000	1,710,000	1,730,000	1,690,000	1,720,000	—	—	—	—	—	—	—	—	—	—	—	—
Paying Users		64,000	69,000	72,000	74,000	76,000	78,000	80,000	79,000	81,000	—	—	—	—	—	—	—	—	—	—	—	—
AOV	= Revenue / Purchases	$285.294	$281.319	$281.675	$282.653	$282.673	$283.173	$282.629	$283.412	$280.465	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!
Paying Conversion	= Paying Users / Unique Users * 100	4.5%	4.5%	4.5%	4.5%	4.5%	4.6%	4.6%	4.7%	4.7%	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!
ARPU	= Revenue / Unique Users	$34.155	$33.464	$33.836	$33.78	$33.988	$34.444	$34.798	$35.385	$35.058	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!	#REF!